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Personal profile

Research interests

I am a Professor of Marketing in Business Management Department at Heriot-Watt University, Edinburgh, UK. Using an interdisciplinary approach, my research has a dual focus: ‘marketing management’ and ‘consumer research’ with a particular interest in “tourism, leisure, and cultural consumption” areas. 

In recent years, Babak's research has focused on ‘consumer engagement’ and related concepts. Service industries (such as tourism) are vessels for interaction, where the visitor engages with places and the inherent cultures at destination(s), but also creates value-in-use through their experiences in-situ. To develop this theoretically, Babak had undertaken several projects to explore and subsequently gain an in-depth, contextualised understanding of the stakeholders’ journey through engaging cultural experiences, as well as the consequence of such interactions, in order to achieve value within cultural sites. 

Over the years, I have around 100 academic publications including 3* and 4* journals with high impact factors. I am the co-chairman of tourism marketing special interest group in Academy of Marketing, UK. I am also currently serving as senior editor for Tourism Management Perspectives and associate editor of  The Service Industries Journal. I edited 3 special issues in top ranked journals including: Journal of Marketing Management; International Journal of Contemporary Hospitality Management; and The Service Industries Journal. I am also currently editing four special issues, including:  

  1. ‘Innovative mixed and multi method approaches to hospitality and tourism research’, International Journal of Contemporary Hospitality Management, [ABS 3*, impact factor: 3.957]

  2. ‘Contemporary issues and future trends in food tourism’ , International Journal of Tourism Research, [ABS 2*, impact factor: 2.278]

  3. ‘Nature-based Solutions in Hospitality and Tourism Management’, Journal of Hospitality and Tourism Research, [ABS 2*, impact factor: 2.849]

  4.  ‘Consumer experience management and customer journeys in tourism, hospitality and events’, Tourism Management Perspectives, [ABS 2*, impact factor: 2.485]

I am regularly invited speaker in USA, Middle East and UK. I have organised and hosted the 12th International Colloquium on Arts, Heritage, Non-profit and Social Marketing Conference (Academy of Marketing) in Heriot-Watt University in September 2013 and also hosted Tourism Marketing special interest group conference (Academy of Marketing) in Heriot-Watt University in December 2017.

At an institutional level, I have provided academic leadership for over several academic colleagues, supervised and graduated several PhD students. I have also secured over £2.5m in funding (including Horizon 2020 and KTP). From a teaching and learning perspective, I have taught at different university levels including BSc, MSc, MBA and MRes. I use interactive, experiential and engaging learning methods in my teaching. 

 

 

 

 

 

 

Roles & Responsibilities

 

Teaching 2018/19

+ Communications and Branding (PG)

+ Issues and Trends in Tourism (PG)

+ Communications and Branding in Fashion (PG)

 

 

 

Administration

 

+ Director of Doctoral Programmes (EBS/SoSS)

+ Dean of Scottish Graduate School of Social Science

 

 

 

 

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Tourism Social Sciences
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experience Social Sciences
social cohesion Social Sciences
festival Social Sciences
Iran Social Sciences

Co Author Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2020

Open Access
File
gender
tourism
food quality
marketing
communication

Consumer engagement in the tourism industry: new trends and implications for research

Taheri, B., Hosany, S. & Altinay, L., 11 Jun 2019, In : Service Industries Journal. 39, 7-8, p. 463-468 6 p.

Research output: Contribution to journalEditorial

Does living in the vicinity of heritage tourism sites influence residents’ perceptions and attitudes?

Rasoolimanesh, S. M., Taheri, B., Gannon, M., Vafaei-Zadeh, A. & Hanifah, H., 2 Sep 2019, In : Journal of Sustainable Tourism. 27, 9, p. 1295-1317 23 p.

Research output: Contribution to journalArticle

heritage tourism
Tourism
resident
tourism development
ecotourism
Open Access
File
tourism
tourism management
social theory
segmentation
methodology
Managers
Volunteers
Brand image
Affective commitment
Work engagement

Prizes

Best Overall Paper

Sean Lochrie (Recipient), Kevin D O'Gorman (Recipient) & Babak Taheri (Recipient), 8 Nov 2014

Prize: Prize (including medals and awards)

The Traditional Marketplace: Serious leisure and recommending authentic travel

Ross William Francis Alexander Curran (Recipient), Ian Winston Frederick Baxter (Recipient), Elaine Collinson (Recipient), Babak Taheri (Recipient), Martin Joseph Gannon (Recipient), Sean Lochrie (Recipient), James Thompson (Recipient) & Ozge Yalinay (Recipient), 2018

Prize: Prize (including medals and awards)

Industry

Activities 2011 2019

The University of Danang- Vietnam

Babak Taheri (Visiting Researcher)
22 Apr 201928 Apr 2019

Activity: Visiting an external institutionVisiting an external academic institution

Cornell University

Babak Taheri (Visiting Researcher)
7 Oct 2019

Activity: Visiting an external institutionVisiting an external academic institution

Emirates Academy Hospitality

Babak Taheri (Visiting Researcher)
16 May 2019

Activity: Visiting an external institutionVisiting an external academic institution

Journal of Business Research (Journal)

Babak Taheri (Editorial board member)
1 Apr 2019 → …

Activity: Publication peer-review and editorial workEditorial activity

Rochester Institute of Technology

Babak Taheri (Visiting Researcher)
1 Oct 201910 Oct 2019

Activity: Visiting an external institutionVisiting an external academic institution

Press / Media

Scale development

Babak Taheri

8/01/17

1 Media contribution

Press/Media: Research

Interviewed by “Tose -e- Mohandesi Bazar” magazine

Babak Taheri

1/01/14

1 Media contribution

Press/Media: Research