Personal profile

Research interests

Babak is an Associate Professor of Marketing in Business Management Department at Heriot-Watt University, Edinburgh, UK. Babak’s research has a dual focus: ‘consumer behaviour’ and ‘marketing management’ with a particular interest in “tourism and heritage” fields. Over the years, Babak has had over 70 academic publications including 3* and 4* journals. He is the chairman of tourism marketing special interest group of Academy of Marketing, UK. He is currently severing as editor, associate editor and editorial review board of key journals in the field including: International Journal of Contemporary Hospitality Management, The Service Industries Journal, Tourism Management Perspectives and Iranian Journal of Management Studies. He has edited special issue for Journal of Marketing Management. He is regularly invited speaker in USA, Middle East and UK. He organised and hosted the 12th International Colloquium on Arts, Heritage, Non-profit and Social Marketing Conference (Academy of Marketing) in Heriot-Watt University in September 2013. He will be hosting tourism marketing special interest group conference (Academy of Marketing) in Heriot-Watt University in December 2017.


At institutional level, to date Babak has provided academic leadership for over several academic colleagues, supervised and graduated three PhD students. Babak has also secured over £2.5m funding (including Horizon 2020 and KTP). From a teaching and learning perspective, he has taught in different university levels including BSc, MSc, MBA and MRes. He uses interactive and engaging learning experience in his teaching. 


Roles & Responsibilities


Teaching 2017/18

Communications and Branding (PG)

Issues and Trends in Tourism (PG)

Leisure Marketing (UG)




Babak is an Associate Professor in Marketing and Postgraduate Research Coordinator in Business Management department. 



Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Co Author Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2018

Open Access

The Traditional Marketplace: Serious leisure and recommending authentic travel

Curran, R., Baxter, I. W. F., Collinson, E., Gannon, M. J., Lochrie, S., Taheri, B., Thompson, J. & Yalinay, O. 2018 In : Service Industries Journal.

Research output: Contribution to journalArticle

Open Access

A systematic literature review on eWOM in the hotel industry: Current trends and suggestions for future research

Bore , I., Rutherford, C., Glasgow, S., Taheri, B. & Antony, J. 1 Mar 2017 In : Hospitality & Society. 7, 1, p. 63-85 23 p.

Research output: Contribution to journalArticle



Best Overall Paper

Sean Lochrie (Recipient), Kevin D O'Gorman (Recipient) & Babak Taheri (Recipient), 8 Nov 2014

Prize: Prize (including medals and awards)

Activities 2011 2017

Tourism Management Perspectives (Journal)

Taheri, B. (Editorial board member)
Aug 2017 → …

Activity: Editorial activity

WarpPLS workshop

Taheri, B. (Recipient)
18 Jul 2017

Activity: Other

St.Francis Xavier University, Nova Scotia, Canada

Taheri, B. (Visiting researcher)
6 Nov 20178 Nov 2017

Activity: Visiting an external academic institution

Horizon 2020

Taheri, B. (Organiser)
20 Mar 2017

Activity: Participation in workshop, seminar, course

Press / Media

Scale development

Babak Taheri


1 media contribution

Press / Media: Research