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Personal profile

Research interests

I am a Professor of Marketing in Edinburgh Business School at Heriot-Watt University, Edinburgh, UK. Using an interdisciplinary approach, my research has a dual focus: ‘marketing management’ and ‘consumer research’ with a particular interest in “tourism, leisure, and cultural consumption” areas. 

Over the years, I have over 110 academic publications including 3* and 4* journals with high impact factors. I am the co-chairman of tourism marketing special interest group in Academy of Marketing, UK. I am also currently serving as senior editor for Tourism Management Perspectives and associate editor of  The Service Industries Journal. I edited 3 special issues in top ranked journals including: Journal of Marketing Management; International Journal of Contemporary Hospitality Management; and The Service Industries Journal. I am also currently editing 5 special issues, including:  

  1. 'Scale development in tourism and leisure research: New approches, theoretical and methodological issues', Journal of Business Research, [ABS 3*, impact factor: 4.028]
  2. ‘Innovative mixed and multi method approaches to hospitality and tourism research’, International Journal of Contemporary Hospitality Management, [ABS 3*, impact factor: 3.957]

  3. ‘Contemporary issues and future trends in food tourism’ , International Journal of Tourism Research, [ABS 2*, impact factor: 2.278]

  4. ‘Nature-based Solutions in Hospitality and Tourism Management’, Journal of Hospitality and Tourism Research, [ABS 2*, impact factor: 2.849]

  5.  ‘Consumer experience management and customer journeys in tourism, hospitality and events’, Tourism Management Perspectives, [ABS 2*, impact factor: 2.485]

I am also in Editorial Review Borad of serveral journals including: 

  • Journal of Travel Research [ABS 4*, impact factor: 5.338]
  • Journal of Business Research [ABS 3*, impact factor: 2.509]
  • International Journal of Contemporary Hospitality Management (IJCHM) [ABS 3*, impact factor: 3.957]
  • International Journal of Tourism Research [ABS 2*, impact factor: 2.278]
  • Sustainability [Impact factor: 2.592]
  • Journal of Multidisciplinary Academic Tourism

 

I am regularly invited speaker in USA, Middle East and UK. I have organised and hosted the 12th International Colloquium on Arts, Heritage, Non-profit and Social Marketing Conference (Academy of Marketing) in Heriot-Watt University in September 2013 and also hosted Tourism Marketing special interest group conference (Academy of Marketing) in Heriot-Watt University in December 2017.

At an institutional level, I have provided academic leadership for over several academic colleagues, supervised and graduated several PhD students. I have also secured over £2.5m in funding (including Horizon 2020 and KTP). From a teaching and learning perspective, I have taught at different university levels including BSc, MSc, MBA and MRes. I use interactive, experiential and engaging learning methods in my teaching. 

 

 

 

 

 

 

Roles & Responsibilities

 

Teaching 2019/20

+ Communications and Branding (PG)

+ Issues and Trends in Tourism (PG)

+ Communications and Branding in Fashion (PG)

+ Leisure Marketing (UG) 

 

 

 

Administration

 

+ Postgraduate Research Coordinator in EBS

+ Dean of Scottish Graduate School of Social Science

 

 

 

 

Fingerprint Dive into the research topics where Babak Taheri is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Tourism Social Sciences
tourist Social Sciences
travel Social Sciences
Heritage Business & Economics
Iran Social Sciences
experience Social Sciences
social cohesion Social Sciences
festival Social Sciences

Co Author Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2020

Open Access
File
gender
tourism
food quality
marketing
communication

Capital Deployment and Exchange in Volunteer Tourism

Thompson, J. & Taheri, B., 23 Dec 2019, In : Annals of Tourism Research. 81, 102848.

Research output: Contribution to journalArticle

tourism
Tourism
symbolic interactionism
theory-practice
social cognition

Consumer engagement in the tourism industry: new trends and implications for research

Taheri, B., Hosany, S. & Altinay, L., 11 Jun 2019, In : Service Industries Journal. 39, 7-8, p. 463-468 6 p.

Research output: Contribution to journalEditorial

Does living in the vicinity of heritage tourism sites influence residents’ perceptions and attitudes?

Rasoolimanesh, S. M., Taheri, B., Gannon, M., Vafaei-Zadeh, A. & Hanifah, H., 2 Sep 2019, In : Journal of Sustainable Tourism. 27, 9, p. 1295-1317 23 p.

Research output: Contribution to journalArticle

heritage tourism
Tourism
resident
tourism development
ecotourism
Open Access
File
tourism
tourism management
social theory
segmentation
methodology

Prizes

Best Overall Paper

Sean Lochrie (Recipient), Kevin D O'Gorman (Recipient) & Babak Taheri (Recipient), 8 Nov 2014

Prize: Prize (including medals and awards)

The Traditional Marketplace: Serious leisure and recommending authentic travel

Ross William Francis Alexander Curran (Recipient), Ian Winston Frederick Baxter (Recipient), Elaine Collinson (Recipient), Babak Taheri (Recipient), Martin Joseph Gannon (Recipient), Sean Lochrie (Recipient), James Thompson (Recipient) & Ozge Yalinay (Recipient), 2018

Prize: Prize (including medals and awards)

Industry

Activities 2011 2019

The University of Danang- Vietnam

Babak Taheri (Visiting Researcher)
22 Apr 201928 Apr 2019

Activity: Visiting an external institutionVisiting an external academic institution

Cornell University

Babak Taheri (Visiting Researcher)
7 Oct 2019

Activity: Visiting an external institutionVisiting an external academic institution

University of Glasgow

Babak Taheri (Visiting Researcher)
11 Dec 2019

Activity: Visiting an external institutionVisiting an external academic institution

Rochester Institute of Technology

Babak Taheri (Visiting Researcher)
1 Oct 201910 Oct 2019

Activity: Visiting an external institutionVisiting an external academic institution

Niagara University

Babak Taheri (Visiting Researcher)
9 Oct 2019

Activity: Visiting an external institutionVisiting an external academic institution

Press / Media

Scale development

Babak Taheri

8/01/17

1 Media contribution

Press/Media: Research

Interviewed by “Tose -e- Mohandesi Bazar” magazine

Babak Taheri

1/01/14

1 Media contribution

Press/Media: Research