Personal profile

Research interests

Babak is an Associate Professor of Marketing in Business Management Department at Heriot-Watt University, Edinburgh, UK. Babak’s research has a dual focus: ‘consumer behaviour’ and ‘marketing management’ with a particular interest in “tourism and heritage” fields. Over the years, Babak has had over 70 academic publications including 3* and 4* journals. He is the chairman of tourism marketing special interest group of Academy of Marketing, UK. He is currently severing as editor, associate editor and editorial review board of key journals in the field including: International Journal of Contemporary Hospitality Management, The Service Industries Journal, Tourism Management Perspectives and Iranian Journal of Management Studies. He has edited special issue for Journal of Marketing Management. He is regularly invited speaker in USA, Middle East and UK. He organised and hosted the 12th International Colloquium on Arts, Heritage, Non-profit and Social Marketing Conference (Academy of Marketing) in Heriot-Watt University in September 2013. He will be hosting tourism marketing special interest group conference (Academy of Marketing) in Heriot-Watt University in December 2017.

 

At institutional level, to date Babak has provided academic leadership for over several academic colleagues, supervised and graduated three PhD students. Babak has also secured over £2.5m funding (including Horizon 2020 and KTP). From a teaching and learning perspective, he has taught in different university levels including BSc, MSc, MBA and MRes. He uses interactive and engaging learning experience in his teaching. 

 

Roles & Responsibilities

 

Teaching 2017/18

Communications and Branding (PG)

Issues and Trends in Tourism (PG)

Leisure Marketing (UG)

 

 

Administration

Babak is an Associate Professor in Marketing and Postgraduate Research Coordinator in Business Management department. 

 

 

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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research Social Sciences
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behavior Social Sciences
model Social Sciences
consumer Social Sciences
tourism Earth & Environmental Sciences
marketing Earth & Environmental Sciences

Co Author Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2017

Open Access

A systematic literature review on eWOM in the hotel industry: Current trends and suggestions for future research

Bore , I., Rutherford, C., Glasgow, S., Taheri, B. & Antony, J. 1 Mar 2017 In : Hospitality & Society. 7, 1, p. 63-85 23 p.

Research output: Contribution to journalArticle

research
Hotels
systematics
motivation
scientist

Ceremonious politeness in consuming food in VFR tourism: scale development

Taheri, B., Jafari, A. & Okumus, B. 5 Sep 2017 In : Service Industries Journal. 37, 15-16, p. 948-967 20 p.

Research output: Contribution to journalArticle

Social interaction
Food
Tourism
Scale development
Mixed methods

Escape, Entitlement, and Experience: Liminoid motivators within commercial hospitality

Taheri, B., Farrington, T., Gori, K., Hogg, G. & O'Gorman, K. D. 2017 In : International Journal of Contemporary Hospitality Management. 29, 4, p. 1148-1166 19 p.

Research output: Contribution to journalArticle

consumption
Hospitality
consumer
Great Britain
theory
customer
mood
service

Prizes

Best Overall Paper

Sean Lochrie (Recipient), Kevin D O'Gorman (Recipient) & Babak Taheri (Recipient), 8 Nov 2014

Prize: Prize (including medals and awards)

Activities 2011 2017

Oklahoma State University

Taheri, B. (Visiting researcher)
30 Oct 20171 Nov 2017

Activity: Visiting an external academic institution

The Service Industries Journal (Journal)

Taheri, B. (Editorial board member)
2017 → …

Activity: Editorial activity

Angelo State University, Texas

Taheri, B. (Visiting researcher)
1 Nov 20173 Nov 2017

Activity: Visiting an external academic institution

Clarkson University

Taheri, B. (Visiting researcher)
11 Nov 201712 Nov 2017

Activity: Visiting an external academic institution

Skyscanner interactive chat

Taheri, B. (Recipient)
1 Mar 2017

Activity: Other