Personal profile

Research interests

Babak is an Associate Professor of Marketing in Business Management Department at Heriot-Watt University, Edinburgh, UK. Babak’s research has a dual focus: ‘consumer behaviour’ and ‘marketing management’ with a particular interest in “tourism and heritage” fields. Over the years, Babak has had over 70 academic publications including 3* and 4* journals. He is the chairman of tourism marketing special interest group of Academy of Marketing, UK. He is currently severing as editor, associate editor and editorial review board of key journals in the field including: International Journal of Contemporary Hospitality Management, The Service Industries Journal, Tourism Management Perspectives and Iranian Journal of Management Studies. He has edited special issue for Journal of Marketing Management. He is regularly invited speaker in USA, Middle East and UK. He organised and hosted the 12th International Colloquium on Arts, Heritage, Non-profit and Social Marketing Conference (Academy of Marketing) in Heriot-Watt University in September 2013. He will be hosting tourism marketing special interest group conference (Academy of Marketing) in Heriot-Watt University in December 2017.


At institutional level, to date Babak has provided academic leadership for over several academic colleagues, supervised and graduated three PhD students. Babak has also secured over £2.5m funding (including Horizon 2020 and KTP). From a teaching and learning perspective, he has taught in different university levels including BSc, MSc, MBA and MRes. He uses interactive and engaging learning experience in his teaching. 


Roles & Responsibilities


Teaching 2017/18

Communications and Branding (PG)

Issues and Trends in Tourism (PG)

Leisure Marketing (UG)




Babak is an Associate Professor in Marketing and Postgraduate Research Coordinator in Business Management department. 



Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 11 Similar Profiles
research Social Sciences
visitor Social Sciences
authenticity Social Sciences
behavior Social Sciences
model Social Sciences
consumer Social Sciences
tourism Earth & Environmental Sciences
marketing Earth & Environmental Sciences

Co Author Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2017

A systematic literature review on eWOM in the hotel industry: Current trends and suggestions for future research

Bore , I., Rutherford, C., Glasgow, S., Taheri, B. & Antony, J. 1 Mar 2017 In : Hospitality & Society. 7, 1, p. 63-85 23 p.

Research output: Contribution to journalArticle

Great Britain


Best Overall Paper

Sean Lochrie (Recipient), Kevin D. O'Gorman (Recipient) & Babak Taheri (Recipient), 8 Nov 2014

Prize: Prize (including medals and awards)

Activities 2011 2017

Service Industries Journal (Journal)

Taheri, B. (Editorial board member)
Aug 2017 → …

Activity: Editorial activity

Lean Six Sigma in Tourism and Hospitality: An International Workshop

Antony, J. (Organiser), Farrington, T. (Invited speaker), O'Gorman, K. D. (Invited speaker), Baxter, I. W. F. (Invited speaker), Taheri, B. (Invited speaker)
3 Apr 2017

Activity: Participation in workshop, seminar, course

24th EurOMA conference

Ross William Francis Alexander Curran (Member of programme committee), Lochrie, S. (Member of programme committee), O'Gorman, K. D. (Member of programme committee), Taheri, B. (Member of programme committee)
1 Jul 20175 Jul 2017

Activity: Participation in conference

Tourism Management Perspectives (Journal)

Taheri, B. (Editorial board member)
Aug 2017 → …

Activity: Editorial activity