Personal profile

Research interests


I am an Associate Professor of Marketing in Business Management Department at Heriot-Watt University, Edinburgh, UK. My research has a dual focus: ‘consumer research’ and ‘marketing management’ with a particular interest in “tourism, hospitality and heritage” areas.  


Over the years, I have over 80 academic publications including 3* and 4* journals with high impact factors. I am the chairman of tourism marketing special interest group of Academy of Marketing, UK., and currently severing as associate editor and editorial review board of key journals in the field including: International Journal of Contemporary Hospitality Management, The Service Industries Journal, Tourism Management Perspectives and Iranian Journal of Management Studies. I have edited a special issue for Journal of Marketing Management. I am also currently editing three special issues for The Service Industries Journal, International Journal of Contemporary Hospitality Management and Journal of Hospitality and Tourism Research.


I am regularly invited speaker in USA, Middle East and UK. I have organised and hosted the 12th International Colloquium on Arts, Heritage, Non-profit and Social Marketing Conference (Academy of Marketing) in Heriot-Watt University in September 2013 and also hosted Tourism Marketing special interest group conference (Academy of Marketing) in Heriot-Watt University in December 2017.


At an institutional level, I have provided academic leadership for over several academic colleagues, supervised and graduated several PhD students. I have also secured over £2.5m in funding (including Horizon 2020 and KTP). From a teaching and learning perspective, I have taught at different university levels including BSc, MSc, MBA and MRes. I use interactive, experiential and engaging learning methods in my teaching. 



Roles & Responsibilities


Teaching 2017/18

Communications and Branding (PG)

Issues and Trends in Tourism (PG)

Leisure Marketing (UG)




Babak is an Associate Professor in Marketing and Postgraduate Research Coordinator in Business Management department. 



Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2009 2018

Branded restaurants employees’ personal motivation, flow and commitment: The role of age, gender and length of service

Watson, A. W., Taheri, B., Glasgow, S. & O'Gorman, K. D. 19 Mar 2018 In : International Journal of Contemporary Hospitality Management. 30, 3, p. 1845-1862 18 p.

Research output: Contribution to journalArticle

Open Access
Employee commitment

Lean for Airport Services: a systematic literature review and agenda for future research

Syltevik, S., Karamperidis, S., Antony, J. & Taheri, B. 2 Jan 2018 In : International Journal of Quality and Reliability Management. 35, 1, p. 34-49

Research output: Contribution to journalArticle

Open Access

On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages

Perez-Vega, R., Taheri, B., Farrington, T. & O'Gorman, K. D. Jun 2018 In : Tourism Management. 66, p. 339-347 9 p.

Research output: Contribution to journalArticle

Social media
Social factors


Best Overall Paper

Sean Lochrie (Recipient), Kevin D O'Gorman (Recipient) & Babak Taheri (Recipient), 8 Nov 2014

Prize: Prize (including medals and awards)

Activities 2011 2018

Service Industries Journal (Journal)

Taheri, B. (Editorial board member)
Jan 2018

Activity: Editorial activity

Tourism Management Perspectives (Journal)

Taheri, B. (Editorial board member)
Mar 2018

Activity: Editorial activity

Horizon 2020

Taheri, B. (Organiser)
20 Mar 2017

Activity: Participation in workshop, seminar, course

  Tabriz, the Tourism Capital of Islamic Countries in 2018

Taheri, B. (Consultant)

Activity: Consultancy

Press / Media

Scale development

Babak Taheri


1 media contribution

Press/Media: Research

Interviewed by “Tose -e- Mohandesi Bazar” magazine

Babak Taheri


1 media contribution

Press/Media: Research