Abstract: Theory is about the connections among phenomena, a story about why acts, events, structure, and thoughts occur. Theory emphasizes the nature of causal relationships, identifying what comes first as well as the timing of such events. (Sutton and Staw (1995, p. 278). If variance approach aims to explain variation in a particular outcome and focuses on relationship and interaction between variables (Eisenhardt, 1989, 2007; Langley et al., 2013), process study aims to explain how things change and develop over time (Van de Ven and Engleman, 2004). This session aims to provide and open up the discussion on theory building exercise in qualitative research using two different approaches "process study" vs "variance study".
The University of Auckland - Business School, New Zealand