Reflecting the global impact of social media – and its role as a catalyst in driving cultural, economic, political and social change in developed and emerging markets – Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.
In just under three years, Social Media Week has expanded to 21 cities, including New York, San Francisco, Los Angeles, Chicago, Toronto, Vancouver, Sao Paulo, Rio De Janeiro, Bogotá, Buenos Aires, Mexico City, Istanbul, London, Paris, Rome, Milan, Glasgow, Berlin, Moscow, Beirut and Hong Kong. Starting in 2012, SMW is adding Tokyo, Singapore, DC and Miami.
Scotland’s top fashion bloggers from Kingdom of Style, Les Garçons de Glasgow and We Shop Therefore We Are, host a discussion at CitizenM. Investigating what makes a successful fashion blog, this discussion will cover the basics of social media, how to engage and build community and give tips on using digital media in the fashion and lifestyle market. The discussion will also include Scottish designers Hilary Laing and Jaggy Nettle, who will contribute their experiences and benefits of working directly with blogs to promote their labels.
Social Media Week's mission is to explore how local and regional societies, cultures, and economies are becoming more integrated & empowered through a global network of communication.