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Navigating marketing failures: A leveraging framework to turn failure into opportunity

Activity: Other

Description

This is an independent review published in the Strategic Direction journal and prepared by an independent writer who added their own impartial comments and placed my article below in context. The paper reviewed was:
doi: https://doi.org/10.1108/SL-05-2025-0099. Strategic Direction scans through the best 400 management journals globally and reviews relevant articles for senior managers.
Period2 Oct 2025
Degree of RecognitionInternational

Keywords

  • marketing
  • failure
  • customer loyalty
  • brand reputation