51st Academy of Marketing Conference 2018

Waite, K. (Invited speaker)

Activity: Participating in or organising an eventParticipation in workshop, seminar, course

Description

Workshop: Artificial Intelligence in Marketing – The field, research directions, and methodological issues:
Period2 Jul 20185 Jul 2018
Event typeConference
LocationStirling, United Kingdom
Degree of RecognitionNational

Keywords

  • Artificial Intelligence
  • Acceptance
  • Monster Theory